Alphabet Soup Marketing – An Automotive Marketing Book

Alphabet Soup

The NO B.S. Guide To The Often Confusing ABCs of Automotive Marketing

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What's inside Alphabet Soup Marketing?

13 Chapters

Packed with solutions for some of the most daunting auto dealership marketing techniques, spelled out simply.

22 Years of Experience

Written based on experiences meeting with representatives from over 1,350 dealerships from all major manufacturers.

Upgrade Your Digital Plan

With the lessons taught in Alphabet Soup - You will be able to make informed decisions about your digital campaigns and spend.

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"20 - 30% of our business comes directly from our website. We couldn't live without it. It's more important than the sign on the front of our store! We have a state-of-the-art website that is always up to date that I can count on to give me the best results. We wouldn't consider using anybody else."

Rick Carr

About The Author

Lee Egström

CEO of Passinglane – 20 Year Veteran of Internet Marketing and Lifelong Car Guy, Published Author, Featured by: Forbes and Inc. Magazine.

"I always imagined I would spend most of my professional life working in auto dealerships selling cars. It wasn't until I wrote this book that I realized, I already have..."

Alphabet soup

The NO B.S. Guide To The Often Confusing ABCs Of Automotive Marketing

Packed with solutions for some of the most daunting auto dealership marketing techniques, spelled out simply. Written based on experiences meeting with representatives from over 1,350 dealerships from all major manufacturers.